Having trouble sticking to a goal?

You are not alone!

There is a reason so many people struggle to effect lasting change in their lives...Change is HARD!

We believe fitness and lifestyle change is as much a mental thing as it is about your body. And just as we need instruction in working out well, we can also use support in thinking and eating in ways that support our wellness.


We see Coaching as the “missing link” that so many of us need to achieve wellness in today’s overwhelmingly busy world. Healthy thinking is just as important to becoming fit as is healthy eating and healthy moving!


We offer two kinds of Coaching: Group Coaching (done with other people!), and Private Coaching (one-on-one, just you and your coach).  Group Coaching is affordable and fun for those who get inspired by others also working on similar goals, or who learn from trials and successes of others. Private Coaching is concentrated, and can really help you fast-forward your way toward your goals. We offer “a la carte” Private Coaching (single sessions), as well as longer-term Private Weight Loss and Wellness Coaching. Learn more about all these options below, and contact us with questions or to schedule a Private Coaching Session.

The coaching services at The UP! Factory are offered by Dr. Kelly Morrow Baez, The FitShrink and the UP! Factory’s founder, Erika Junco. Both are coaches trained in the psychology and neuroscience of reaching goals, with Kelly - who succeeded through her own struggles with weight - specializing in Weight Loss. Both are passionate about the powerful role that coaching can play in supporting people in successfully making change happen.


Check out Kelly's Weight Loss story here!

Coaching @ The UP! Factory

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Our coaching workshops teach you basic best practices in wellness, Weight Loss, and healthy thinking, helping you avoid common pitfalls, and providing tried and true tips and tools for success. Coaching Workshops are free to 2018 Members, and cost between $10-$25 for non-members. See the “Coaching Programs” schedule below!


Spot Coaching is just “on-the-fly” thinking support on any topic you need help with. We do our best to help create the right environment and ask the right questions for you to have an “AHA! Moment” and to feel motivated to take action. Spot coaching is usually a 30 minute session, and costs $40. 2018 Members get 1 free Spot Coaching Session every 6 months!

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Goal-Setting Coaching helps you pull your Goals out of your mind, and get them down on paper! It also helps you hone and polish your Goals so that they are “SMART,” and avoid the most common mistakes. Goal-Setting Sessions are usually 60-minutes, and cost $150, but Kelly makes these Sessions available to UP! Factory 2018 Members for $70.

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Private coaching is a concentrated way to fast-forward you toward your goals. After you initial Goal-Setting Session, you work together weekly by phone with your coach until you reach your goals, which is typically four months.


30 minute session

  • 3 pack $100 - get half a session free!

  • 5 pack $160 - get whole a session free!

45 minute session

  • 3 pack $135 - get half a session free!

  • 5 pack $220 - get a whole a session free!

60 minute session

  • 3 pack $175 - get half a session free!

  • 5 pack $280 - get a whole session free!